Challenge

Our client wanted to maximise the opportunities available throughout the racing calendar to attract and retain high net worth customers, as well as generating greater acquisition for customer accounts.

Solution

We identified a calendar of key events throughout the racing year for maximum exposure, with the Chester May Festival presenting a huge opportunity.

From invitation-only golf events for valued customers and social media partners, to commemorative silk-ties and on-course VIP hospitality with a personal appearance from champion jockey Silvestre Da Sousa, we ensured high net-worth customers enjoyed a truly memorable experience during the Chester Cup & Chester Plate events.

Brand visibility was at a maximum through on- course signage, a bespoke inflatable blimp and through sponsorship of the inaugural Chester Plate.

Customer acquisition was ensured  via means of both in-app special offers and also on-course engagement activities, such as offers from brand ambassadors and a free photo booth.