Multi-site campaign for brand-awareness and customer acquisition
Number of VIP guests over 2 days at the Signature Group Hotel venues
Conversion rate for customer sign-up & account deposit at the Shankly Hotel venue
Total number of separate venues covered by Adapt Mktg for Brand Activation activities
With the Grand National being a major highlight of the sporting calendar, our client wanted to maximise the opportunity for Brand Activation.
We targeted a number of key areas (14 to be precise) at the Racecourse and throughout the Liverpool area.
We ran multiple pub ‘takeover’ events simultaneously to push sign up promotions and special offers from our client via promotional staff. Working with local pub chains, Mersey Rail and Radio City, we ensure maximum exposure for our client throughout the festival.
On-course promotions were also a key feature, and our give-away branded flip-flops proved a huge hit for weary feet at the end of each day!
Our Events Staff hosted VIP events for Ladies Day and the National itself.
“Looked amazing. Called in on Saturday, amazing atmosphere”.
Roger Jonas, Signature Stake Holder Director.
Multiple locations, one goal.
Adapt Mktg leveraged the use of multiple locations to create a huge impact during the Aintree Festival.
- Extensive site planning 20% 20%
- Sponsorship, Branding & Ambassadors 10% 10%
- Advertising & Social Media Content 5% 5%
- Outdoor digital & signage 20% 20%
- Acquisition, Retention and Experiential 20% 20%
- Hospitality / VIP 25% 25%
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