Aintree Festival

 

Multi-site campaign for brand-awareness and customer acquisition

Number of VIP guests over 2 days at the Signature Group Hotel venues

%

Conversion rate for customer sign-up & account deposit at the Shankly Hotel venue

Total number of separate venues covered by Adapt Mktg for Brand Activation activities

Challenge

With the Grand National being a major highlight of the sporting calendar, our client wanted to maximise the opportunity for Brand Activation.

Solution

We targeted a number of key areas (14 to be precise) at the Racecourse and throughout the  Liverpool area.

We ran multiple pub ‘takeover’ events simultaneously to push sign up promotions and special offers from our client via promotional staff. Working with local pub chains, Mersey Rail and Radio City, we ensure maximum exposure for our client throughout the festival.

On-course promotions were also a key feature, and our give-away branded flip-flops proved a huge hit for weary feet at the end of each day!

VIP

Our Events Staff hosted VIP events for Ladies Day and the National itself.

Dual venues at The Shankly Hotel and 30 James St Hotel in Liverpool city center were a great success. Guests enjoyed a fantastic atmosphere and this resulted in an 80% uptake on Brand Activation.

“Looked amazing. Called in on Saturday, amazing atmosphere”.

Roger Jonas, Signature Stake Holder Director.

Multiple locations, one goal.

Adapt Mktg leveraged the use of multiple locations to create a huge impact during the Aintree Festival.

  • Extensive site planning 20% 20%
  • Sponsorship, Branding & Ambassadors 10% 10%
  • Advertising & Social Media Content 5% 5%
  • Outdoor digital & signage 20% 20%
  • Acquisition, Retention and Experiential 20% 20%
  • Hospitality / VIP 25% 25%

Contact our marketing experts

We’d love to hear all about your brand goals, and to tell you more about our services. Simply complete the form below and the Adapt Mktg team will be in touch.

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Adapt Mktg Head Office

Adapt Mktg:

Head Office

156 Gold, The Sharp Project, Thorp Road,
Manchester, M40 5BJ UK

T: +44 (0)161 850 8900
E: hi@adaptmktg.co.uk