Aintree Festival

Aintree Festival

Aintree Festival   Multi-site campaign for brand-awareness and customer acquisition Number of VIP guests over 2 days at the Signature Group Hotel venues % Conversion rate for customer sign-up & account deposit at the Shankly Hotel venue Total number of...
Club Collective

Club Collective

Club Collective   A multi-tiered customer retention and rewards application Number of customers to be included within the Club initially Number of distinct tiers created to suit customer demographic How many minutes it took to sell out the first Club Collective...
Rewards and incentives

Rewards and incentives

Rewards and incentives   A series of incentive campaigns to reward o2 staff and to retain customers  Number of tickets rewarded through our customer retention scheme Percentage of o2 staff who engaged with our rewards programme Chartered planes for the staff...
Chester May Festival

Chester May Festival

Chester May Festival   Multi-faceted strategy to reinforce brand presence and enhance customer acquisition through experiential marketing. Number of people who attended the Chester May Festival in this year Number of souvenir photos given away to race-goers at...